How to optimize images for SEO? Let’s go through the best practices described in this article written by Salim Ahmed, a guest blogger here:
Maybe you have not stopped to think about it, but the images can make huge traffic to your website from the search engines.
Think of a person searching for an item on Google, a place, or a recipe. In front of her, your images could be presented.
Many overlook the opportunity thinking that the new design of the search engine is less effective than the previous one to attract visitors. But you should not fall into that mistake.
The universal search displays images on the results page in combination. This means that it is not necessary to look for an image to find it: you can appear at any time.
Therefore, it is essential to know how to optimize images for SEO. Here you will find the 7 essential tips that can successfully optimize your images for SEO.
Top 8 Tips on How to Optimize Images For SEO:
1. Choose a Unique & Original Photo:
Google has many images in its database. Add yours! A unique and original image has more possibilities to position than repeated images again and again. Show your creativity even in the pictures that you will only use in your site.
The background removing service is vital for the Photo editing field especially e-commerce websites. Throughout this service, you can successfully optimize images for search engine optimization. Thus you can get an original and unique photo to get ranked in Google.
2. Alt Attribute:
Another essential aspect to work with is the mapping of the ALT attribute in the HTML code. This element allows both search engines and readers for the blind to read a description of the image that accompanies it.
It’s about writing, like keywords, about what the image is about. For example, “T-shirt store” could be the alternative text of the image.
<imgsrc = “nombre.jpg” alt = “Alternative text” >
Note: Do not confuse the ALT with the title attribute. The latter is the text that appears when you place the cursor over an image, and its impact for SEO is zero.
3. File Name:
The name of the file (JPG or PNG) is an indicator of the content of the image. Think that a photo namely “chocolate-milk.jpg” will obviously display chocolate milk.
To optimize the name, you should try to be short and descriptive, and it is not necessary to include as much information as in the Alt tag.
With a more specific name, it is easier for the search engine to understand the content and, therefore, you will be more likely to appear in a more prominent position.
For a suitable file name:
• Describe the content of the image
• Include the main keyword
• Be very short and to the point (you can leave empty words)
• Use scripts to separate words
It is essential that your pictures are surrounded by text and, in particular, that this text is related to the content of the image. The closer the relationship between the image and the context in which it is found, the better.
To put your images in the right context, apply the title and the text below & above the photograph. If need you can apply even the title & headers of the page.
Note: Remember that if the text near the photo has an affinity to it, the reference to the search engine will be low.
5. File Size:
Ideally, the file size should be as small as possible. In this way, the images load fast, and that is something that the search engines reward.
But the file size depends on 2 things:
• The dimensions of the image
• The quality of the image
If you want a large image to fit in a small file, the quality will have to be lower. And if you want the image to be of high quality, you will have no choice but to reduce the dimensions.
This commitment makes JPEG the ideal image format for search engines. However, you can also use PNG and GIF if they serve your purposes better.
When preparing your images:
• Use JPEG for photographs and images in general
• PNG is more suitable for flat images and transparencies (eg logos)
• GIF is ideal for animated images
• Apply the accurate dimensions
• Average JPEG quality is enough for the Web
6. Exif Data:
Exchangeable (Exif) image file format is a specification that allows including several types of metadata within the image file. These data include specific details of the shot, such as exposure, aperture, focal length, and even geographic coordinates.
Although the Exif data that may interest you most are:
• Title of the image
• Name and web of the author
• Other interesting tags
Note: Although search engines do not use Exif content as a weight factor at present, the data appear in specific pages of images (eg Flickr), which can positively influence the relevance factor. Deep etching service plays a vital role in photo editing services most appropriate for photo background removing.
7. Sitemap of Images:
Indexing is a significant feature of image optimization. The images need to list the search engine to look in the search, but if the search engine does not find your image files, it will be difficult to register them.
There is a process to maximize the possibilities of your images being indexed and is creating a particular sitemap for pictures. This file allows for the URL of each photo, but it can also cover the title, the license, and the heading.
Note: You need to understand that the SEO optimization plugin of Yoast covers the images within the XML Sitemaps function if you are using WordPress as a content manager. Nevertheless, if you choose a plugin, you have an option to use “Udinra all photo Sitemap”.
8. Link Building:
Since you’ve taken the trouble to read this far, I’m not going to let you go without giving you an extra key. And I tell you that this tactic is precisely the most effective:
If you want to improve the visibility of your images, there is nothing like getting links. Links to the page that contains the image and also to the image file itself. If in addition, the links include keywords in the text (anchor text) it will improve the positioning for the corresponding searches.
We come to the end of this article, “How to optimize images for SEO”. So these have been the tips to treat images from an SEO perspective. From now on, use them in each image you upload and try to correct the ones you already have in your online business.
Salim Ahmed, writer of this article, is the founder of Graphic Experts India, an offshore graphic house for Clipping Path services. Besides, he is a Photographer and Blogger. He likes to share tips and tricks on Photography, photo editing, and graphic design!