Build backlinks like a smart SEO company

Read this article on “build backlinks like a smart SEO company”, written by Casey Bacon.

As we all know, backlinks are the lifeblood of search engine optimization. Unless you are facing zero competition (does this even happen anymore?), you are going to need a solid backlinking strategy to get your site ranked.

As with all SEO techniques, some backlinking strategies will skyrocket your rankings, some will have a negligible or unnoticeable effect, and some will make your site disappear from off the face of the earth, or at least the search engine result pages (SERPs).

Not All Backlinking Strategies are Created Equal

There are many different backlinking strategies. Most of the ones being taught and sold were developed to either shortcut the process or take advantage of some loophole that exists/existed in the search algorithms.

Some of these may work for a month or a year. However, there is an enormous problem with using shortcuts and loopholes in your SEO backlinking campaign. Your rankings, traffic, and income could disappear overnight.

I’ve experienced this myself, and I’ve seen it happen to countless others. It’s not fun. But it is avoidable.

There are times when taking shortcuts and using techniques to trick the search algorithms is a reasonable SEO strategy. Most of the time though, especially if you are an SEO consultant, this is definitely not what you want to do.

Most of the time you will want to implement a backlinking strategy that not only works now, but will also still work tomorrow, next month, and for the next 10 years.

The good news is such a strategy exists, has always existed, and almost certainly will always exist. The purpose of this post is to share with you the backlink portion of our SEO strategy we’ve used to rank hundreds of sites.

We also use this exact strategy on our clients’ sites, clients that pay us a lot of money for our SEO services. Because it works. It’s always worked.

Most of the time you will want to implement a backlinking strategy that not only works now, but will also still work tomorrow, next month, and for the next 10 years.

The good news is such a strategy exists, has always existed, and almost certainly will always exist. The purpose of this post is to share with you the backlink portion of our SEO strategy we’ve used to rank hundreds of sites.

We also use this exact strategy on our clients’ sites, clients that pay us a lot of money for our SEO services. Because it works. It’s always worked.

Build backlinks like an expert 1:

Social Media SEO

The first links you should build for your site, no matter the niche or whether it’s local or not, should be from social media properties. Build and optimize pages/accounts for each of the top social media platforms.

You know, the ones that rhyme with placehook, bluelube, glitter, hinderest, and itsasham. Optimize each account by filling out all of the profile information possible, especially the website. Make sure you link to your site from each platform!

Build backlinks like an expert 2:

Mass Linking for SEO Purposes

There are two, and only two, types of links that should be mass submitted: citations and web 2.0s. Never do directory, article, guest post, PBN, blog comment, or any other type of link in masses.

If you are doing local SEO, start with mass citations, then go ahead and do mass web 2.0s. If it’s not for local, start with mass web 2.0s. Start with 50 citations and/or 100-200 web 2.0s.

Build backlinks like an expert 3:

Guest Posts

Guest posts are THE go-to link. The first several links (after Social Media, citations, and web 2.0s) should be guest posts.

The majority of the links throughout your search engine optimization campaign should be guest posts – we’re talking 75% or more. These links can potentially be very powerful with the least amount of risk.

PBNs might be more powerful in some cases, but they are much riskier. Post to sites with a wide range of domain authority, making sure you get some that are really high, some that are low, and plenty in between.

Content creation should be happening continuously so you always have something to submit to sites for guest posts. If you need something to do, create content and find sites to submit guest posts to. Always be thinking guest posts, guest posts, guest posts.

Build backlinks like an expert 4:

PBNs

As alluded to earlier, these can potentially be the most powerful links you get. This is because you can build exactly what you need.

You can get an aged domain with really high domain authority, the exact relevance for your site in the domain AND URL, and perfect content with the perfect anchor text linking to your site.

It’s no wonder these links are so powerful. But they’re also risky. Very risky. There are a lot of people hired to try to find these types of sites because bots just can’t do it.

And when they are found, they get deindexed instantly. Your site loses all of that power, and your site might get indexed too, especially if several PBNs that point to your site are discovered and deindexed.

At any given time in your SEO plan implementation, PBNs should never make up more than 15% of your links.

The final talk:

All other links, including articles, blog comments, and directories, should be sprinkled in throughout your campaign. Doing search engine optimization like an SEO expert involves a variety of links using a variety of anchor texts.

As an example, after citations/web 2.0s and social media, build four or five guest post links, then throw in one of these links. Do another couple guest posts and throw in another.

After another three or four guest posts, maybe throw in a PBN. Then throw up a blog comment and another three or four guest posts.

See what’s going on? Guest posts make up the majority of your links, PBNs don’t get introduced until you’ve built at least 8-10 links, and all of the other links are sprinkled in here and there.

At Tidal Wave Search SEO Company we have been using these exact off-page SEO techniques for 15 years and have ranked hundreds of sites this way. This is the best and safest way to skyrocket your rankings in the SERPs.

This is the best and safest way to skyrocket your rankings in the SERPs.

About the writer: Casey has been doing digital marketing with an emphasis in SEO for 15+ years. He started Tidal Wave Search SEO Company, and his SEO experts have been teaching clients how to rank their websites for over 5 years. He and his company are passionate about teaching about and providing SEO services that last. He enjoys helping others, which is why he is known for sharing SEO strategies and techniques that he actually uses.

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